Industries
Ecommerce
Online shop with SEO, cart, Razorpay checkout, GST invoices and a Merchant Center feed.
What it does
Your own online shop, built for search engines: product and category pages, cart, coupons, secure payment, GST invoices, order and shipping emails, a Google product feed, and analytics.
Getting started
- Open Shop Settings: store name, warehouse, price list, shipping fee, free-shipping threshold and return days. Tick Shop is open.
- On each item you want to sell, tick Sell online and add an online description and a picture.
- Optionally add your Google Analytics and Search Console details, then press Check Google connection.
Everyday work
- Orders arrive as online orders with their invoice. Watch the list, or use
/ordersin your chat channel. - When you ship, create the delivery note with the courier and tracking number. The buyer is emailed automatically.
- Unpaid orders are cancelled after 24 hours, which frees the stock.
- Search Performance shows what people search for on Google before finding you.
Good to know
- Prices, stock and coupons always come from your books, so the cart total always matches the invoice.
- Your sitemap and Google product feed update themselves.
Settings: Shop Settings
- Shop is open
- Shows the online shop at /shop. Off: the shop pages return 'not found'.
- Store Name
- Shown on every shop page, in search results and in emails.
- Tagline
- Logo
- Button colour
- Company
- Ship from warehouse
- Price list
- Cancel unpaid orders after (hours)
- Shipping fee per order
- Free Shipping Above
- Orders at or above this amount ship free. 0: never free.
- Handling time (days, from)
- Handling time (days, to)
- Delivery time (days, from)
- Delivery time (days, to)
- Returns accepted within (days)
- 0: no returns.
- Free Returns
- Shipping Policy
- Returns Policy
- Terms of sale
- Measurement ID
- e.g. G-XXXXXXX. Leave blank for no tracking.
- Measurement Protocol API secret
- GA4: Admin, Data streams, your stream, Measurement Protocol API secrets.
- Verification code
- The content of the HTML tag Search Console gives you. Not needed if you verify by DNS.
- Property
- As Search Console shows it: sc-domain:example.com or https://www.example.com/
- Service account key (JSON)
- Create a service account in Google Cloud, add its email as a user of the property in Search Console, then paste its JSON key here.
- Meta Pixel ID